Last week, Pantone announced Cloud Dancer as its Color of the Year for 2026, marking the first time white has received this designation since the program began in 1999. And honestly? I have thoughts.

As the year comes to a close, I have been reflecting on what I am truly grateful for, both personally and professionally. It has been a season of growth, change, and new opportunities that continue to shape who I am as a designer, marketer and as a person.

Marketing Ultra-Luxury Real Estate in 2026: Beyond the Property Itself

You already know this isn't your average real estate transaction. Your buyers aren't just purchasing square footage. They're investing in a carefully curated lifestyle, a legacy asset, and quite honestly, a reflection of their personal achievement.

You didn't win that $10 million listing by accident. You earned it through years of relationship-building, market expertise, and proven results. But here's the reality: securing the listing was the easy part. Now comes the real challenge—marketing a property at a price point where traditional strategies simply don't cut it anymore.