Meet Bari
The Marketing Director
Who Designs What She Strategizes
Working across multiple industries has taught me something: most marketing problems aren't actually marketing problems.
They're strategy problems, positioning problems, or "we're trying to be everything to everyone" problems.
My background: I've spent 30 years combining graphic design with marketing strategy across multiple industries in Atlanta, Denver, Aspen and Vail, CO. Most recently, I was the Director of Marketing for The Stockton Group for over 10 years — 5+ years with LIV Sotheby's International Realty (including a year as LIV Sotheby’s Director of Resort Marketing) and 5 years with Compass Real Estate. Working within two of the world's most prestigious luxury brands while building a team to #1 in theVail Valley taught me what truly drives results in premium markets.
What makes me different: Unlike traditional marketing consultants who only provide strategy, I execute. From brand positioning and marketing strategy to campaign design and collateral creation, I handle both the strategy and the creative. This integrated approach means faster implementation, cohesive branding, and measurable results.
Why this matters: You get both strategic thinking and beautiful execution from one person who understands premium markets inside and out.
Why I went fractional: Because growing companies need this level of marketing sophistication, but they don't need (or want) to hire a full-time executive to get it.
Growing companies need senior marketing expertise but can't afford $250K+ executives.
Fractional leadership gives you C-suite strategy without the overhead.
Why Fractional?
Vail Valley's ultra-luxury market demands perfection. If strategies work here, they dominate anywhere.
Luxury customer psychology is universal whether you're selling estates, legal services, or premium experiences.
The Luxury Advantage
Philosophy
"Excellence Isn't Negotiable"
Marketing should build businesses worth talking about. Every campaign creates lasting competitive advantage.
My clients don't just grow.
They dominate.
Contact
Interested in working together?
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I look forward to hearing from you!

