The Kestrel Development
Client Type/ Industry:
Luxury Real Estate Development
Premium Mountain Resort Community
The Summary
I spearheaded the marketing launch for The Kestrel, a 24-unit luxury townhome development in Colorado's competitive Vail Valley market. Working with Whalen Properties and The Stockton Group, I managed the brand, designed collateral from ground zero within a compressed timeline.
The Challenge
Launch exclusive 24-unit luxury development with zero brand identity or marketing materials
Compete in the Vail Valley's premium market against established luxury developments with extensive amenities
Deliver complete market-ready strategy within aggressive timeline
The Approach
Executed end-to-end marketing including brand development, website, digital campaigns, and sales materials
Implemented premium design standards across all touchpoints to meet luxury market expectations
Coordinated professional photography/videography and vendor management for comprehensive launch
The Results
Successfully established market recognition and enabled immediate sales capabilities within compressed deadline
Achieved strategic differentiation highlighting exclusive riverfront location and intimate development scale
Enabled client to capitalize on premium Vail Valley market conditions and luxury positioning