Sequel Real Estate Group
Fractional Director of Marketing
Client Type/ Industry:
Bluffton and Hilton Head Real Estate -
South Carolina Lowcountry Luxury Market
The Summary
I led a comprehensive branding refresh and marketing overhaul for Sequel Real Estate Group with Compass in Bluffton, South Carolina, serving as their Fractional Marketing Director.
The engagement included complete collateral redesign, signage updates, strategic website audit, social media template creation and content strategy development, plus broker training presentations—strengthening brand consistency, enhancing digital presence, and positioning the nine-person team for growth in the competitive Lowcountry master-planned community market.
“ Bari brings deep luxury marketing expertise that’s evident in every aspect of her work — from high-level strategy to flawless execution.
— Chris England, Principal & Broker, Sequel Real Estate
The Challenges Addressed
Sequel Real Estate Group joined Compass in 2024 needing immediate marketing infrastructure to support their luxury market.
Brand infrastructure gaps and market dynamics
Marketing overhaul needed to balance Compass standards with Lowcountry authenticity while showcasing team's 60-year combined expertise
The Approach
Complete collateral development and brand refresh
Strategic website optimization and developer management
Social media strategy and content framework
Broker training and capability building
Luxury market alignment through design and positioning
The Results
Brand identity establishment supporting market expansion
Marketing infrastructure eliminating competitive gaps
Digital presence improvements for community-focused searches
Scalable team capabilities through training and systems