The Immersion Theater™
Real Estate Technology Launch

Client Type/ Industry:
PropTech Innovation - First-of-its-Kind
Luxury Real Estate Virtual Experience

The Summary

I developed and executed the end-to-end marketing campaign for The Immersion Theater™, The Stockton Group's groundbreaking real estate technology launched in February 2022.

This first-of-its-kind mixed reality home buying experience combined 3D residential search technology with a luxury viewing theater. I managed software interface creation, digital twin development for Vail and Lionshead Villages, comprehensive launch PR campaign, co-op event sponsorships, and multi-channel marketing materials—positioning this innovative technology as an industry-changing tool.

A room with a large digital display showing real estate listings, a gray sofa with pillows, a wooden table with chairs, a small round side table with a hat and a white note, a chair, a potted plant with yellow flowers, and ceiling lights.

The Challenge

  • Launch unprecedented real estate technology requiring market education about mixed reality home viewing in a luxury market where high-touch, in-person service is the established standard

  • Create comprehensive marketing infrastructure for complex technology product (digital twin software, 3D residential search, immersive theater experience) that had no competitive comparisons or established buyer understanding

  • Position innovation as luxury amenity rather than impersonal technology, overcoming potential skepticism from ultra-high-net-worth clients accustomed to traditional property tours while demonstrating 10x faster home exploration capabilities

Collection of digital advertisements and brochures promoting virtual home tours and real estate services in the Vail Valley, including images of homes, nature scenes, and a bird.

The Approach

  • Technology interface and UX management

  • Integrated multi-channel campaign execution

  • Strategic event sponsorships and community integration

  • Luxury brand alignment through vacation-amenity positioning

The Results

  • Successful industry-first launch with recognition

  • Measurable client adoption with testimonial evidence

  • Competitive differentiation supporting #1 market ranking

  • Comprehensive market saturation across premium channels

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  • Immersion Theater_Vail_PropTech

  • Digital display showing a 3D rendering of a housing development and listings of available homes with prices and specifications.

  • Immersion Theater_Vail_PropTeech

  • Modern lobby with white sofas, a wooden coffee table, a blue armchair, and a large digital screen displaying a landscape of mountains and trees. The reception desk on the right has a black marble surface with the word "COMPASS" on it, and there are flowers in vases nearby. Large glass doors lead outside, with a telescope and small round tables near the entrance.

  • Immersion Theater_Vail_PropTech

  • An advertisement for immersive real estate search in the Vail Valley, showing a digital map of ski resort properties with labels for different lodges and locations.

  • Advertisement for immersive theater experience showing that shopping for homes in the Vail Valley is ten times faster. Contains a website link and a partial view of a digital map of the Vail Valley.

Get Started with Bari Wiens Marketing Today

Contact Me