Bellwether Design + Build
Fractional Marketing Director
Client Type/ Industry:
Luxury Custom Home Builder -
South Carolina Lowcountry Market
The Summary
I served as Fractional Marketing Director for Bellwether Design + Build, developing and executing a comprehensive launch campaign for this female-led luxury custom home builder in Bluffton, South Carolina.
The engagement included direct mail brochure design and messaging, social media template creation and content calendar development, PR campaign for new website launch, email drip marketing campaign, broker event management with signage and invitations, plus wayfinding signage—establishing market presence for founder Leah England's boutique design-build firm in the competitive Lowcountry luxury construction market.
The Challenge
Bellwether Design + Build launched their new website in Bluffton's saturated luxury construction market competing against established builders with decades of local presence and multiple Lighthouse Awards
Comprehensive marketing infrastructure was needed to differentiate their boutique design-build approach from larger production builders and male-dominated competitors
Required rapid market visibility to attract high-net-worth clients for luxury custom homes in premier Lowcountry communities
The Approach
Strategic direct mail with targeted messaging
Comprehensive social media strategy and brand pillars
Multi-channel PR and email marketing execution
Event management and relationship building
Luxury positioning with approachable personality
The Results
Market presence establishment
Qualified lead generation and messaging validation
Brand credibility building through consistent storytelling
Community visibility and founder reputation development